Control how website appears in search engines and when added to bookmarks/favorites.
Search engine optimization, indexing-robot friendly, keyword development.
Targeting countries, regions, metropolitan areas, states, counties, and cities.
Strategic utilization of keywords throughout the website.
Tactical design of website navigation with usability in mind.
Maximize reach of website by making website accessible to people with disabilites, alternative browser testing.
Provide text equivalents whenever possible as accessible alternatives to graphical images, audio/video, and scripts.
Take advantage of all opportunities to get website listed for free.
Very complex and tactical approach to enhancing google ranking through all of the above techniques.
Boost your Alexa worldwide ranking.
Some Search Engines require fees to be listed in their directories, this is a strategy that should be discussed after all free options are exhausted.
Budget creation, keyword management, deal with major advertising vendors Google and Overture.